Mass Communication

Mass Communication is the study of the various means through which individuals and agencies transmit information through mass media such as newspapers, magazines, radio, television, films, internet, etc., to large sections of the population at the same time.

In the context of careers, we have death with the following popular career options rotating to mass media and mass communication:

1. Journalism
   Career in Journalism is both exciting as well as paying- not only in terms of money but reputation and glamour too. It is concerned with collection and dissemination of news through print media (newspapers and magazines) as well as electronic media (Radio, Television, Web). In print journalism one can work as an editor, reporter, columnist, correspondent, etc. where as in electronic journalism one can be a reporter, writer, editor, researcher, correspondent and anchor.
2. Advertising
   Advertising builds a relationship between a brand and the customers. It establishes a link between the needs of both the sides i.e. the producer’s need to sell and the buyer’s need to buy which gives them satisfaction. Some of the career opportunities which are available to the students are in field of Client Servicing, Films, Studio, Production Houses, Media Agencies, etc.
3. Public Relations
   Public Relation is the art of gelling up with people we constantly come in touch with.
   Public Relation officers are required in every organization which deals with buying or selling of any materialistic or non materialistic product. Public Relation officers not only maintain good relations with existing customers but also play a very integral part in customer satisfaction and giving feedback to the production officers.
4. Film and Television
5. Radio Jockey
6. Photography
7. Cartoonist